History of Dewey Goes Pink

This event has raised $963,000 for our local Delaware Breast Cancer Coalition in its first 10 years of existence.

2011 raised $12,000
2012 raised $20,000
2013 raised $46,000
2014 raised $58,000
2015 raised $82,000
2016 raised $68,000
2017 raised $95,000
2018 raised $115,000
2019 raised $166,000
2020 Virtually raised $66,000
2021 raised $235,000
2022 Raised $238,000
Total Raised to date: $1,201,000

Occurring the first or second Saturday each October Dewey Goes Pink is a 5K run-walk / 1.5 mile walk & Pink Pig Roast to raise money for our local Delaware Breast Cancer Coalition. Monty tells the story of his mother telling him what a wonderful organization the DBCC is as they keep all of the money raised local right here in the very community of his businesses. It makes perfect sense for local businessmen to give back in this special way to their local community, and to all of their customers that deal with breast cancer in their own way. This event was created and is hosted by two local businessmen that both have strong interest in fighting breast cancer.

Adam Howard, owner of the Body Shop in Rehoboth has partnered with Monty while dealing with his own mom’s fight with breast cancer. These two guys have been touched, and know how this awful disease in one way or another affects every single one of you, they have teamed up their businesses to bring us this event.

Breast Cancer unfortunately affects just about everyone at some point and time in their lives. Whether through moms, sisters, wives, daughters, girlfriends, etc… this awful form of cancer is way too common for us all. Please join us this year on Saturday, October 6th in Dewey Beach at The Starboard Restaurant. In our first year we had over 900 participants raising $12,000, second year over 1300 participants raising $20,000, 2013 topped 1800 participants, raising over $46,000, 2014 was sell-out at 2200+ participants raising over $58,000, and in 2015…despite a weeks delay due to a hurricane, we had 2500 participants registered raising over $82,000 for Delaware Breast Cancer Coalition!  Since then we’ve sold this event out each year weeks before the event takes place, as it is capped at 2500 participants.  Today’s total financial support to the Delaware Breast Cancer Coalition surpasses $380,000!