Occurring the first or second Saturday of each October Dewey Goes Pink is a 5K run-walk and 1.5-mile fun walk & Pink Pig Roast to raise money for our local Delaware Breast Cancer Coalition. This event was created and is hosted by two local businessmen that both have a strong interest in fighting breast cancer.
Monty shares the story of his mother telling him what a wonderful organization the DBCC is as they keep all of the money raised locally right here in the very community of his businesses. It makes perfect sense for local businessmen to give back in this special way to their local community, and to all of their customers that deal with breast cancer in their own way.
Adam Howard, owner of the Body Shop in Rehoboth, partnered with Monty while dealing with his own mom’s fight with breast cancer.
In 2011, Dewey Goes Pink had over 900 participants raising $12,000. In our second year, there were over 1300 participants raising $20,000. 2013 topped 1800 participants, raising over $46,000, 2014 was sell-out at 2200+ participants raising over $58,000, and in 2015…despite a weeks delay due to a hurricane, we had 2500 participants registered raising over $82,000 for the Delaware Breast Cancer Coalition!
Since 2015 we’ve sold this event out each year weeks before the event takes place. Breast Cancer unfortunately affects just about everyone at some point and time in their lives. Whether through moms, sisters, wives, aunts, daughters, girlfriends, etc… this awful form of cancer is way too common for us all. Dewey Goes Pink is our way of remembering, celebrating, and fighting together!