History of Dewey Goes Pink


2011 raised $12,000
2012 raised $20,000
2013 raised $46,000
2014 raised $58,000
2015 raised $82,000
2016 raised $68,000
2017 raised $95,000
2018 raised $115,000
2019 raised $166,000
2020 Virtually raised $66,000
2021 raised $235,000
2022 Raised $238,000
2023 Raised $340,000
Total Raised to date: $1,541,000

Occurring the first or second Saturday of each October Dewey Goes Pink is a 5K run-walk and 1.5-mile fun walk & Pink Pig Roast to raise money for our local Delaware Breast Cancer Coalition. This event was created and is hosted by two local businessmen that both have a strong interest in fighting breast cancer.

Monty shares the story of his mother telling him what a wonderful organization the DBCC is as they keep all of the money raised locally right here in the very community of his businesses. It makes perfect sense for local businessmen to give back in this special way to their local community, and to all of their customers that deal with breast cancer in their own way.

Adam Howard, owner of the Body Shop in Rehoboth, partnered with Monty while dealing with his own mom’s fight with breast cancer.

“This event is as rewarding to our staff and all involved here at The Starboard as it is to the community and to the Delaware Breast Cancer Coalition,” Montgomery said. “With 4,000 people in attendance in 2022, the sea of pink was everywhere in Dewey!”

In 2011, Dewey Goes Pink had over 900 participants raising $12,000. In our second year, there were over 1300 participants raising $20,000. 2013 topped 1800 participants, raising over $46,000, 2014 was sell-out at 2200+ participants raising over $58,000, and in 2015…despite a weeks delay due to a hurricane, we had 2500 participants registered raising over $82,000 for the Delaware Breast Cancer Coalition!

Since 2015 we’ve sold this event out each year weeks before the event takes place. Breast Cancer unfortunately affects just about everyone at some point and time in their lives. Whether through moms, sisters, wives, aunts, daughters, girlfriends, etc… this awful form of cancer is way too common for us all. Dewey Goes Pink is our way of remembering, celebrating, and fighting together!